Tuesday, June 13, 2017: The Hyatt Pier 66, Ft Lauderdale
(the day before the sportstyle trade show and conference)

New Thinking: Strategies and Tactics for the Future of Running Stores

Who: A one-day summit featuring 100+ of the best run stores in the country. 
What: The theme for the 2017 RIA Summit revolves around “New Thinking: Strategies and Tactics for the Future of Running Stores,” and will be a combination business sessions and idea sharing between brands and retailers. The theme is about curating stores in a way that recognizes the changing needs of some of your customers, who no longer say “I am a runner” but rather say “Running is a big part of my fitness lifestyle”.  Formula4 Media is planning to commission and independent consumer research survey that we think will help retailers gain insights into the various consumer groups, and how running retailers may be able to turn them into new customers. We will present our findings here.
Where: The Hyatt Pier 66 has a free-standing pavilion, perfect for a focused meeting with ample room for brands to display key products in a separate display area.
Why: An efficient and cost effective opportunity for brands to connect with key retailers at a time when they are re-thinking their business and planning for the future.
RIA MEMBERS: $149 / NON-MEMBERS: $295

Registration fee includes one hotel room for 2 nights, breakfast, lunch, all social functions and admission to the sportstyle trade show.
NOTE: You must reserve your own rooms. Hotel link will appear after payment confirmation.

Schedule - Tuesday, June 13, 2017

  • 7:30 AM - 9:30 AM
    Continental Breakfast
    Open to run specialty stores only
    Hyatt Pier 66 Hotel
  • 9:00 AM - 10:15 AM
    Morning Sessions
    Jason Becker and Jimmy Richburg RICS Software:
    Using data to determine product assortments
     
  • 10:15 AM - 10:45 AM
    Break
     
  • 10:45 AM - 12:00 PM
    Case Studies: Part 1
    How should specialty retailers curate their product assortments to meet the needs of today's customer Brands and retailers share best practices on what’s working.

    Studies highlight: AfterShokz, Brooks, Handful, On
     
  • 12:00 PM - 1:30 PM
    Lunch / Girls on the Run
    Retailer of the Year Presentation
     
  • 1:30 PM - 2:00 PM
    Consumer Data
    What Shoppers are saying about your stores: what are they getting and what are they not getting from your stores and from online shopping.
     
  • 2:00 PM - 3:30 PM
    Case Studies: Part 2
    How should specialty retailers curate their product assortments to meet the needs of today's customer Brands and retailers share best practices on what’s working.

    Studies highlight: Diadora, Eliptigo, OOFOS, Superfeet, Wear Safe
     
  • 3:30 PM - 4:00 PM
    Break
     
  • 4:00 PM - 5:00 PM
    Keynote: Rafael Mael: How to be Irresistible
    Presented by RICS
     
  • 5:30 PM - 7:00 PM
    Sponsor Exhibits & Dock Reception